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To create and realize successful marketing strategy of products introduction in the Russian market it is necessary to plan carefully all further steps on maintenance of your production with all necessary documents, certificates and presentation materials. Without them it is impossible to confirm qualitative and technical features of the goods before the future Russian consumers of your products.
In most cases, the general plan of actions of the first stage of marketing plan for the foreign manufacturer looks as follows:
1.
Research of the consumer market
What is the range of the prices for similar production of firms - competitors, both Russian and foreign? What is the elasticity of demand, preferences and tastes of the Russian consumer, the common perspectives of the market's future? Questions on pricing, marketing targets, questions of an infrastructure of selling are one of the major directions, the analytical work is conducted on at the first stage. The correct using of the received information will help to develop right strategy of competition for a part of the market in the future. Managers of the company and marketing experts are to be involved in this process of analysis. We have the resources, capable to give some information how to solve these analytical questions, but for successful and long-term presence in the market may be necessary to obtain more exact and detailed analytical reports.
2.
Search of the partner
For the organization of trading your products in Russia it is necessary to have in stock full enough list of the firms - wholesalers ready to sell out these products in the Russian market. For each kind of production delivered on the market may be completed out its own client portfolio. Ways of searching clients differs depending on opportunities, methods of work, and other accompanying conditions. In any case, the searching process will demand a lot of time and spent efforts. It will soon be finished work on creation of the integrated database on the Russian firms - importers engaged in wholesale of production of foreign manufacturers. Using it you considerably can simplify process of search and selection of your potential partner in the Russian market.
3.
Presentation and advertising activity
The most basic presentation tools at the initial stage - the full catalogue of products in Russian, brochures and booklets, technical specifications on product, documents certifying quality and reliability - certificates of conformity, hygienic and fire safety certificates. Without them your production will not make success in the Russian consumer market. Except for it registration of the trade mark, taking a part in thematic exhibitions, placing of advertising and announcements in the Russian information resources, both in offline and in the Internet is necessary. We are ready to help your company to establish and organize your Russian online-representative resource, from creation, design and hosting of your online corporate site in Russian up to professional, targetted advertising campaigns in internet which efficiency does not concede to expensive advertising campaigns of usual information channels, such as press or TV.
4.
The beginning of sales
Sales at a stage of development of the market are usually limited to small parties of products which helps to determine and test reaction of the market and to gather the necessary analytical information for the next steps. It reduces risk of unexpected costs at the initial stage as a result of incorrectly planned marketing activities. If sales grow, it is possible to pass step by step to trade in large parties of the goods and realize the following stage of the plan:
5.
Opening representative office, a warehouse, shop in Russia.
Depending on sales volume may arise the necessity for opening the Russian representation of the manufacturer, maintenance with warehouse areas to organize wholesales or open retail shop. We are ready to help in all set of listed above questions, in employment of skilled and qualified personnel and registration of representation in Russia, in audit activities and preparing monthly analytical reports.
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